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Brand & Creative Projects
Selected work across brand systems, digital campaigns and lifestyle storytelling.
Brand Systems & Identity
Doctor’s Choice — FMCG Growth System
Scaling a performance-driven brand ecosystem across digital, CRM and retail touchpoints.
PHYTO-C — Clinical Skincare Brand System
Building a premium, science-led identity across packaging and global brand touchpoints.
RILASTIL — Clinical Beauty Visual System
Crafting a high-impact visual language to communicate product efficacy across campaigns and digital.
BIODERMA — Dermatological Brand Experience
Translating clinical expertise into a cohesive brand system across ATL, retail and digital.
MAGIT — DTC Brand & Digital Experience
Building a modern direct-to-consumer brand across identity, e-commerce and social content.
HKJEBN — Retail System
A unified retail communication system defining clear product hierarchy, messaging and campaign rollout.
TPLHK — Financial Brand Identity
A structured financial identity built with clear editorial hierarchy and a refined, premium communication system.
HKJEBN UK — Cultural Brand Transformation
Repositioning a heritage brand for the UK market through a culturally-led identity and campaign system.
Made in Hong Kong — Homemade, Rewired
Repositioning a traditional product range into a modern, culturally driven brand for Hong Kong’s fast-paced urban life.
GoodPoint — Lifestyle brand & editorial System
A cohesive lifestyle identity built through structured editorial design and refined visual systems.
Campaigns, Creative & Digital Experience
Forest Hills — Luxury Real Estate
Cinematic brand direction & visual identity
Oriental Bund — Luxury Campaign
Editorial identity & premium campaign system
50 Stanley Village Road — Property Branding
Architectural‑led identity & sales system
HKIA — Retail Campaign Print System
Luxury retail campaign & print system
Dr.Ci:Labo
Beauty retail visuals & campaign assets
HKJEBN — Integrated Festive Campaign System
Designing a scalable campaign across social, digital and DOOH to drive seasonal engagement.
Spatial, Event & Booth Experience
HKIA "To be admire"
Experiential Brand System & Spatial Storytelling
SOGO
Retail campaign & visual merchandising
Amundi
Event booth & brand activation
NEODERM
Multi‑brand cosmetic expo booth
TPLHK
Financial Event Brand Experience
Kowloon Dairy
Experiential roadshow design
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