CREATIVE

BRAND

creates meaning.

creates connection.

I build the bridge between them.

Selected work shaped by real brands, real customers and real-world constraints.

SELECTED CLIENTS & PROJECTS

Brand identities, campaigns and experiences developed across retail, beauty, lifestyle, property, financial and cultural sectors.

RETAIL & CONSUMER

HKJEBN

Retail Brand System

Creating a scalable retail communication system across packaging, campaigns and digital commerce.

RETAIL & FMCG | BRAND SYSTEM | PACKAGING | CAMPAIGN | E-COMMERCE

HKJEBN

Designing a Behaviour-Led Seasonal Retail Experience

Creating a scalable retail communication system across packaging, campaigns and digital commerce.

RETAIL & FMCG | SEASONAL CAMPAIGN | RETAIL EXPERIENCE | SOCIAL | DIGITAL

HKJEBN

Made in Hong Kong — Cultural Campaign & Visual Storytelling

Building a contemporary cultural campaign around Hong Kong identity across retail, packaging, digital and branded content.

SOGO Hong Kong

VVIP Christmas — Retail Visual Merchandising Experience

Creating a seasonal retail campaign experience across direct communication, visual merchandising and in-store environments.

LUXURY RETAIL | SEASONAL CAMPAIGN | VISUAL MERCHANDISING | RETAIL EXPERIENCE | PRINT

Kowloon Dairy

FMCG Roadshow Brand Experience

Creating consumer roadshows through campaign concepts, interactive activation and branded environments.

FMCG | BRAND ACTIVATION | ROADSHOW | EXPERIENTIAL | CONSUMER ENGAGEMENT

BEAUTY & SKINCARE

PHYTO-C

Global Clinical Beauty System

Transforming a science-led skincare brand into a scalable premium experience.

BEAUTY & SKINCARE | BRAND SYSTEM | PACKAGING | CAMPAIGN | DIGITAL

BIODERMA

Dermatological Skincare Campaign System

Designing cross-channel skincare campaigns rooted in clinical credibility and consumer clarity.

RILASTIL

Clinical Beauty Campaign System

Creating integrated skincare campaigns across retail, digital and social touchpoints.

BEAUTY & SKINCARE | CAMPAIGN | RETAIL | DIGITAL | SOCIAL

Dr.Ci:Labo

Beauty Retail Visuals & Campaign Assets

Developing premium skincare campaign visuals across OOH, digital, print and retail-facing communications.

NEODERM

Multi-Brand Beauty Expo Experience

Designing integrated cosmetic exhibition environments across booth systems and product storytelling.

BEAUTY & SKINCARE | EXHIBITION | SPATIAL | ENVIRONMENTAL GRAPHICS | PRODUCT STORYTELLING

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Doctor’s Choice

Healthcare Product Brand System

Developing a healthcare-focused visual identity balancing trust, clarity and premium positioning.

HEALTHCARE | BRAND IDENTITY | PACKAGING | CAMPAIGN | DIGITAL

PROPERTY & LIFESTYLE

MAGIT UK

Crafting a Contemporary Lifestyle Brand

Building a modular lifestyle identity shaped by personal expression, product flexibility and contemporary culture.

50 Stanley Village Road

Luxury Property Campaign & Art Direction

Translating “Meet Luxury. Live Italian.” into a distinctive Italian-inspired lifestyle world, from concept development and film art direction through to digital, print and sales communication.

Forest Hills

Luxury Property Campaign & Art Direction

Developing a cinematic visual world for a premium residential property, from concept development and film art direction through to digital and print rollout.

Vanke Club

Designing a Lifestyle Membership Experience

Transforming membership engagement into a connected lifestyle ecosystem through digital communication, curated events and community experiences.

GoodPoint

Lifestyle Editorial Brand System

Creating a cohesive lifestyle publishing identity through editorial design and visual storytelling.

PUBLISHING & LIFESTYLE | EDITORIAL | BRAND IDENTITY | PRINT | CONTENT

B2B & CORPORATE

Hong Kong International Airport

Anchor Retail — B2B Retail Licensing Campaign

Developing three distinctive visual narratives to promote HKIA’s anchor concession opportunities across beauty, liquor & tobacco and general merchandise.

AIRPORT | B2B CAMPAIGN | RETAIL LICENSING | VISUAL DEVELOPMENT | ART DIRECTION

Hong Kong International Airport

To Be Admired — Experiential Brand & Spatial Storytelling

Creating an integrated editorial and spatial experience connecting lifestyle storytelling with the airport environment.

China Taiping Life Insurance Hong Kong

Financial Brand Identity System

Building a structured financial identity through editorial hierarchy and premium communication design.

FINANCIAL SERVICES | BRAND IDENTITY | EDITORIAL | PRINT | DIGITAL

China Taiping Life Insurance Hong Kong

Financial Event Experience System

Translating a premium event identity across stage, large-format graphics, digital screens and event communications.

FINANCIAL SERVICES | EVENT IDENTITY | LIVE EXPERIENCE | ENVIRONMENTAL GRAPHICS | DIGITAL

Amundi

Investment Event Brand Experience

Developing a premium event identity and spatial communication system for investment audiences.

FINANCIAL SERVICES | EVENT IDENTITY | SPATIAL | DIGITAL | PRESENTATION

Mandatory Provident Fund Schemes Authority

Financial Literacy Campaign

Transforming financial education into an entertainment-led integrated campaign.

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Hong Kong Council on Smoking and Health

Get Started. Quit Now. Behaviour Change Campaign

Transforming behavioural insight into an integrated communication campaign designed to encourage action.

Senior Consumer Brand Designer

CREATIVE

BRAND

creates meaning.

creates connection.

I build the bridge between them.

SELECTED CLIENTS & PROJECTS

RETAIL & CONSUMER

HKJEBN

HKJEBN

HKJEBN

SOGO Hong Kong

Kowloon Dairy

BEAUTY & SKINCARE

PHYTO-C

BIODERMA

RILASTIL

Dr.Ci:Labo

NEODERM

Doctor’s Choice

PROPERTY & LIFESTYLE

MAGIT UK

50 Stanley Village Road

Forest Hills

Vanke Club

GoodPoint

B2B & CORPORATE

Hong Kong International Airport

Hong Kong International Airport

China Taiping Life Insurance Hong Kong

China Taiping Life Insurance Hong Kong

Amundi

Mandatory Provident Fund Schemes Authority

Hong Kong Council on Smoking and Health