Dr.Ci:Labo
Product
Campaign
Client
Johnson & Johnson HK
Agency
Transmission Creative
Industry
Personal Care Product
Category
ATL and BTL Marketing Material
Rediscover Your Skin’s Perfect State
6 Dimensions of Skincare, United in One Gel
Position the gel as a scientific masterpiece that unites six transformative skincare dimensions—such as firmness and clarity—into one elegant formula, expressed through a central hero jar encircled by six luminous spheres. The visual world is cool-toned, clinical, and luxurious, with soft water splashes, micro-textures, and light refraction to signal deep hydration and purity, while refined typography pairs the aspirational serif line “Rediscover Your Skin’s Perfect State” with the clean, modern promise “Simple. Result. Science.”
For digital, the six transformations animate in sequence like a skincare constellation, connected by water-ripple transitions, and on billboards, the centred jar and six orbs appear on backlit panels in high-traffic, wellness-conscious urban areas to amplify the luminous, premium feel day and night.
Golden Power. Defying the Traces of Time.
Celebrate the anti-ageing potency of the Aqua-Collagen-Gel Enrich-Lift-EX formula as a golden force against time, with a regal, bold, and sensorial tone for luxury skincare seekers craving visible transformation and indulgence.
The product jar is bathed in golden light, framed by swirling brushstrokes and floating particles that suggest energy and renewal. Deep gold gradients, velvet textures, and halo effects evoke richness and timelessness. Typography pairs a commanding serif “Golden Power.” with the poetic, italicised subline “Defying the Traces of Time.” and subtle Japanese calligraphy that honours brand heritage.
In motion, gold particles swirl and converge into the jar, then burst outward to visualise a lifting effect, ending on a slow zoom into the lid as a metaphor for unlocking timeless beauty.
