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COSH Hong Kong Smoke Free Campaign

Client 

COSH Hong Kong

Agency

Triangle Marketing Services Co., Ltd

Date

2013

Category

TVC, Print Ads

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Background

Hong Kong Council on Smoking and Health to promote Smoke-free to the Hong Kong public and encourages them to take action as soon as possible, working with our team to create the "Get Started! Quit now" campaign to increase people's awareness. We invited Hong Kong's famous TV actor, Pal Sinn, an ex-smoker, to collaborate to launch two sets of TVC and Print Ads. This campaign successfully helps COSH to deliver its message to smokers and motivate them to win the battle for their families and themselves.

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