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COSH Hong Kong Smoke Free Campaign
Client
COSH Hong Kong
Agency
Triangle Marketing Services Co., Ltd
Date
2013
Category
TVC, Print Ads

Background
Hong Kong Council on Smoking and Health to promote Smoke-free to the Hong Kong public and encourages them to take action as soon as possible, working with our team to create the "Get Started! Quit now" campaign to increase people's awareness. We invited Hong Kong's famous TV actor, Pal Sinn, an ex-smoker, to collaborate to launch two sets of TVC and Print Ads. This campaign successfully helps COSH to deliver its message to smokers and motivate them to win the battle for their families and themselves.







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