Senior Consumer Brand Designer
PHYTO-C Global Brand System & Packaging Architecture
Client
PHYTO-C
Industry
Clinical Skincare & Beauty
Agency
Transmission Creative HK
Category
Brand System, Campaign & Digital Design
PHYTO-C is a clinical skincare brand recognised for its Vitamin C research and dermatologist-led formulations. As the brand expanded globally, its visual identity across packaging, campaigns, and digital platforms required a more consistent, premium direction.
Working with the global marketing team, I helped develop a scalable brand system designed to improve product clarity, strengthen premium positioning and support future product expansion across international markets.
Core Insight
Science builds trust — but experience builds value.
The challenge was not to simplify the science, but to translate it into a brand experience people could understand, navigate and connect with.
Outcome
The new system transformed PHYTO-C from a technically driven skincare brand into a more cohesive clinical beauty experience.
The brand can now:
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Communicate products more clearly
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Maintain consistency across channels
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Support future product expansion
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Deliver a stronger premium perception globally
A scalable brand system designed to support long-term global growth.
Reframing PHYTO-C from a science-led skincare brand into a more contemporary clinical beauty experience.
Before: Scientific-Led Brand Expression
After: Clinical Beauty Brand System
Original Rollout
PHYTO-C Clinical Beauty Brand System
System Expansion
Building on the original rollout, I explored how the system could evolve across additional
campaign, social, digital and brand experience touchpoints.
Campaign System
Digital & Socail System
