PHYTO-C
Branding &
Visual Design

Rooted in over four decades of scientific research and natural product innovation, PHYTO-C is led by Dr Mostafa Omar, renowned as the father of Vitamin C (L-Ascorbic Acid) and a pioneer in pharmacognosy. The brand’s philosophy bridges ancient botanical wisdom with modern clinical science, offering advanced skincare formulations that are both natural and clinically effective. PHYTO-C’s commitment to treating a wide spectrum of dermatological conditions through rigorous trials and pure ingredients defines its promise to consumers worldwide.

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In collaboration with PHYTO-C’s global marketing team, our team developed a comprehensive brand guideline system to ensure visual consistency across regional design teams. This strategic framework supports unified storytelling while enabling localised adaptation.

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Our creative direction focused on reimagining the visual identity for PHYTO-C’s hero product line—SuperHeal O-LIVE. Inspired by the product’s therapeutic potency and botanical purity, we crafted a design language that embodies clarity, vitality, and trust. The concept integrates organic motifs, a refined green-and-white palette, and lifestyle-driven imagery to evoke the healing essence of nature through a modern lens.

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From packaging systems and digital assets to promotional materials and environmental mockups, the outcome delivers a cohesive brand experience that reflects PHYTO-C’s scientific credibility and natural ethos—empowering the brand to resonate across cultures and markets.