RILASTIL
Product
Campaign
Client
Rilastil
Agency
Transmission Creative HK
Industry
Personal Care Product Manufacturing
Category
Print Ads, Website, Digital and Social Ads
Background
Rilastil was established by an Italian pharmacy-biology company in 1972 and focused on skin elasticity by integrating pharmacy and cosmetics in all its hypoallergenic products. In 2017, they entered the Hong Kong market to introduce their reliable, innovative, authoritative, and clear-cut products to females aged 30 to 49 who are seeking promising and highly social skincare solutions.
Our creative team collaborated with Rilastil HK's marketing team to redefine their brand position and create new product images to enhance brand recognition, awareness and messaging.
Our Idea:
We proposed utilising Rilastil's unique logo shape to design medical skincare containers, combining them with various product features such as cleansing, moisturising, and resilience. Additionally, we created a scientific image and elements to communicate the Rilastil brand message, Laboratori Milano's, to deliver the pursuit of the highest quality.
