Senior Consumer Brand Designer
RILASTIL Clinical Beauty Campaign System
Client
Rilastil
Agency
Transmission Creative HK
Industry
Beauty & Skincare
Category
Campaign System, Cross-Channel Rollout
Creating a contemporary visual language for a dermatological skincare brand across campaigns, digital and retail touchpoints.
Overview
RILASTIL is an Italian dermatological skincare brand known for combining clinical research with advanced hydration and anti-ageing formulations.
The project focused on developing a premium campaign identity that could unify multiple product lines while strengthening the brand’s scientific credibility across digital, print and retail communication.
Visual Direction
The creative direction evolved RILASTIL towards a more contemporary clinical beauty aesthetic — balancing dermatological precision with clean, lifestyle-led storytelling.
Built across:
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Campaign visuals
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Product photography direction
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Social content
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Digital assets
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Retail communication
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OOH applications
Outcome
A scalable visual campaign system designed to support future product launches while maintaining a consistent and premium global brand presence.
