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Creative Lead and Art Director with 15+ years of experience across creative agencies, independent studio practice and in-house brand teams.

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Specialising in concept development, art direction and hands-on design across brand identity, packaging, campaigns and customer experiences.
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Experienced in leading creative teams, developing client proposals and managing projects from initial creative development through design and production.
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WORKING EXPERIENCE​

MAGIT UK

Founder | Brand & Creative Lead

London, UK | 2025–Present​​​

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Founded a contemporary British leather goods brand, developing its brand positioning, visual identity and product direction.​

  • Developed brand strategy, positioning and visual identity.

  • Created product concepts and the modular MT Ring System.

  • Directed product photography, brand storytelling and visual content.

  • Developed the brand's digital presence and Shopify DTC platform.​

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TRANSMISSION CREATIVE (HK) LIMITED

Co-founder | Creative Lead & Art Director

Hong Kong | 2014–2022​​​

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Co-founded and led a boutique creative studio, working across brand development, creative campaigns, packaging and integrated brand experiences.

  • Led creative concepts, visual development and art direction across client projects.

  • Personally developed and designed brand identities, packaging, campaign visuals and creative applications.

  • Presented creative proposals and design directions to clients, supporting project development and business relationships.

  • Supervised designers, freelancers and external creative partners across design and production.

  • Managed project budgets, quotations, resources, schedules and production coordination.

  • Contributed to more than 150 projects for over 40 brands and clients.

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HONG KONG JEBN LIMITED (HKJEBN)

Design Supervisor | In-house Design Team

Hong Kong | 2019–2021​​​

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Led the in-house design team, supervising three designers and supporting brand and design development across a large consumer product portfolio.

  • Supervised and coordinated a three-person design team.

  • Oversaw brand consistency and design development across 1,000+ products.

  • Developed packaging, seasonal campaigns, retail communications and brand applications.

  • Supported design execution across a retail network of 30+ stores.

  • Worked with internal teams to coordinate design priorities and project delivery.

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EARLIER CAREER

Art Direction & Graphic Design Roles

Hong Kong | 2006–2014​​​

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Held creative and design positions across agencies and organisations, building experience in brand communication, graphic design, campaign development and visual production.

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Previous organisations included Triangle Marketing Services, Whatever Branding Inc., PPM Concepts, Live China, IGOO Communications and NEODERM Group.

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CORE CAPABILITIES

CONCEPT
DEVELOPMENT

Brief Interpretation · Idea Development · Creative Thinking

BRAND & DESIGN
SYSTEMS

Brand Identity · Packaging · Campaign Design · Visual Systems

ART
DIRECTION

Visual Direction · Creative Vision · Visual Development

CREATIVE
LEADERSHIP

Team Supervision · Client Collaboration · Partner Direction

CREATIVE PITCHING
& PRESENTATION

Creative Proposals · Pitch Development · Client Presentation

PROJECT
MANAGEMENT

Budget · Resources · Timeline · Artwork · Production

 Brands I've worked with 

Beauty & Clinical Brands
FMCG & Consumer Retail
Cross-Industry & Innovation

Explore selected project case studies across
Brand, Campaign & Experience.

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LET'S CONNECT

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COPYRIGHT 2026 TIGGGER HO ALL RIGHTS RESERVED

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