Creative Lead and Art Director with 15+ years of experience across creative agencies, independent studio practice and in-house brand teams.
Specialising in concept development, art direction and hands-on design across brand identity, packaging, campaigns and customer experiences.
Experienced in leading creative teams, developing client proposals and managing projects from initial creative development through design and production.
WORKING EXPERIENCE
MAGIT UK
Founder | Brand & Creative Lead
London, UK | 2025–Present
Founded a contemporary British leather goods brand, developing its brand positioning, visual identity and product direction.
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Developed brand strategy, positioning and visual identity.
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Created product concepts and the modular MT Ring System.
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Directed product photography, brand storytelling and visual content.
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Developed the brand's digital presence and Shopify DTC platform.
TRANSMISSION CREATIVE (HK) LIMITED
Co-founder | Creative Lead & Art Director
Hong Kong | 2014–2022
Co-founded and led a boutique creative studio, working across brand development, creative campaigns, packaging and integrated brand experiences.
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Led creative concepts, visual development and art direction across client projects.
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Personally developed and designed brand identities, packaging, campaign visuals and creative applications.
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Presented creative proposals and design directions to clients, supporting project development and business relationships.
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Supervised designers, freelancers and external creative partners across design and production.
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Managed project budgets, quotations, resources, schedules and production coordination.
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Contributed to more than 150 projects for over 40 brands and clients.
HONG KONG JEBN LIMITED (HKJEBN)
Design Supervisor | In-house Design Team
Hong Kong | 2019–2021
Led the in-house design team, supervising three designers and supporting brand and design development across a large consumer product portfolio.
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Supervised and coordinated a three-person design team.
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Oversaw brand consistency and design development across 1,000+ products.
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Developed packaging, seasonal campaigns, retail communications and brand applications.
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Supported design execution across a retail network of 30+ stores.
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Worked with internal teams to coordinate design priorities and project delivery.
EARLIER CAREER
Art Direction & Graphic Design Roles
Hong Kong | 2006–2014
Held creative and design positions across agencies and organisations, building experience in brand communication, graphic design, campaign development and visual production.
Previous organisations included Triangle Marketing Services, Whatever Branding Inc., PPM Concepts, Live China, IGOO Communications and NEODERM Group.
CORE CAPABILITIES
CONCEPT
DEVELOPMENT
Brief Interpretation · Idea Development · Creative Thinking
BRAND & DESIGN
SYSTEMS
Brand Identity · Packaging · Campaign Design · Visual Systems
ART
DIRECTION
Visual Direction · Creative Vision · Visual Development
CREATIVE
LEADERSHIP
Team Supervision · Client Collaboration · Partner Direction
CREATIVE PITCHING
& PRESENTATION
Creative Proposals · Pitch Development · Client Presentation
PROJECT
MANAGEMENT
Budget · Resources · Timeline · Artwork · Production
Brands I've worked with
Beauty & Clinical Brands











FMCG & Consumer Retail





Cross-Industry & Innovation










