BIODERMA
Product
Campaign

As part of the in-house design team, we developed this marketing concept to help BIODERMA Hong Kong engage its target customers through a comprehensive mix of ATL and BTL design executions, including print ads, billboards, direct mail, packaging, product displays, video content, and shop-front installations.

 

BIODERMA’s positioning as a “Biology in dermatalogy's service ”—a brand rooted in French dermatological science and aligned with medical aesthetics—sets it apart from conventional cosmetic brands. Entering the Hong Kong market under the NEO DERM Group, BIODERMA was introduced not as a luxury, but as a clinical solution for sensitive and reactive skin.

 

Our campaign direction, “See the Clean. Feel the Fresh. Hydration flows within — radiance glows without”, speaks directly to urban professionals and beauty-conscious women aged 25–45 who value minimalist routines, science-backed efficacy, and visible results. The creative concept merges clinical purity with urban elegance, using water symbolism, split-face imagery, and clean design language to reflect BIODERMA’s promise: gentle yet powerful care for sensitive skin.

 

This campaign is designed to build trust, evoke transformation, and reinforce BIODERMA’s credibility—positioning it as the intelligent choice for skincare-savvy consumers in Hong Kong’s fast-paced, results-driven culture.