Senior Consumer Brand Designer
MAGIT UK
Crafting A Contemporary Lifestyle Brand
Client
MAGIT UK
Industry
Fashion & Leather Goods
Agency
Tigger Ho Design
Category
Brand Identity, Digital Experience, Social Content
MAGIT UK is a London-based handmade leather goods brand exploring the tension between precision and imperfection.
The project focused on creating a flexible brand system that could express the brand’s philosophy across identity, digital commerce and social storytelling — balancing structure, minimalism and material emotion.
Brand Direction
The visual identity is built around contrast:
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Structured grids disrupted by asymmetry
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Minimal layouts balanced with tactile material textures
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Clean typography softened through irregular pacing and composition
The system transforms contradiction into a consistent visual language.
Digital Experience
The Shopify experience extends the brand philosophy into digital interaction:
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Slow pacing and spacious layouts
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Product-focused storytelling
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Material-led photography
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Minimal UI structures designed to highlight craftsmanship and detail
The result is a restrained digital environment that mirrors the rhythm and discipline of handmade production.
Social Content System
A modular social content system was developed to support:
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Campaign storytelling
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Product launches
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Material studies
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Editorial-style brand communication
The framework allows MAGIT to maintain a consistent visual tone across Instagram and digital touchpoints while supporting ongoing content evolution.
Outcome
A cohesive lifestyle brand system designed to connect identity, digital commerce and content storytelling through a contemporary, material-led approach.
