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MPFA HK
Marketing Campaign
Client
MPFA Hong Kong
Agency
Triangle Marketing Services Co., Ltd
Date
2012
Category
Campaign Art Direction, TVC, Print Ads
Background
The Hong Kong Mandatory Provident Fund Schemes Authority (MPFA) aimed to raise awareness about the importance of choosing the right MPF combination. To educate the public on some "Proper Nouns" in the MPF application, our team developed an "MPFA TV Platform" featuring engaging short TV Gameshow programmes. The goal was to help the public increase their knowledge of MPF and make informed investment decisions.
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