Amundi
Event Design
& Management
Client
Amundi HK
Agency
Transmission Creative HK
Industry
Financial and insurance
Category
Event Design & Management

Amundi Retirement Campaign
To support Amundi Asset Management in promoting its retirement solutions, we crafted a concept that transforms financial planning into an emotionally resonant experience.
​
This campaign invites audiences to reimagine retirement not as an end, but as a beginning—one filled with
Ease, Optimism, and Security.
​
At the heart of our booth design is a 3D Hologram Fan installation, featuring the Amundi logo as a central axis. Radiating from this core are three animated visuals symbolising the campaign’s pillars:
Ease, Optimism, and Security.
​
This dynamic centrepiece merges motion and meaning, visually expressing how Amundi empowers individuals to retire with confidence and clarity.
​
The surrounding environment—referenced in the attached design layouts—echoes this philosophy through:
​
-
Watercolour-inspired backgrounds that evoke serenity and fluidity
-
Lifestyle imagery representing leisure, financial security, and personal well-being
-
Strategic typography and spatial composition that guide the viewer through the narrative
​
Together, the design and production embody Amundi’s commitment to holistic retirement planning, turning abstract financial concepts into tangible, aspirational experiences.






