Anchor Retail
License ROI
Campaign

At Hong Kong International Airport, retail is not merely transactional—it’s transformational. Our latest print campaign invites visionary operators to step into a world where commerce meets culture, and every concession becomes a stage for global brilliance.

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Through three distinct visual narratives, we illuminate the power and potential of HKIA’s anchor retail opportunities:

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Surround Yourself with the Beauty of Success
- Perfumes & Cosmetics Concession

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A celebration of elegance and allure, this ad captures the magnetic pull of beauty in motion. The central figure, poised in a flowing red dress, is framed by radiant showcases—symbolising the prestige and profitability of HKIA’s high-traffic beauty zone.

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Make an Inspired Move Towards Retail Success
- Liquor & Tobacco Concession

Set within a surreal chessboard of oversized glassware and strategic glamour, this composition evokes bold decision-making and elevated indulgence. It’s a call to operators who see retail as both art and strategy.

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Emerge into Retail Brilliance on a Luminous World Platform
- Airside General Merchandise Concession

Bathed in golden light, this dreamlike tableau positions HKIA as a global gateway of luxury. The reclining figure, surrounded by curated icons of travel and taste, reflects the diversity and desirability of the merchandise mix.

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Together, these visuals form a cohesive campaign that speaks to ambition, sophistication, and the unmatched commercial canvas of HKIA. Each ad is a portal—inviting retail pioneers to shape the future of airport luxury.