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Senior Consumer Brand Designer
NO. 50 STANLEY VILLAGE ROAD
Meet Luxury. Live Italian.
Art Direction
& Brand World
Art Direction · Campaign Concept · Visual Storytelling · Integrated Rollout
THE CHALLENGE
No. 50 Stanley Village Road needed a distinctive lifestyle proposition that connected the exclusivity of the property with the character of coastal living.
THE IDEA
Meet Luxury. Live Italian.
Stanley provided the setting. Italy provided the attitude.
MY ROLE
Art Director — developing the Creative Director’s proposition through visual research, art direction, casting, styling, storyboarding and production, then extending the visual world across film, digital and sales communication.
Video Director: James Leung, Mutual Workshop Hong Kong
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