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HKJEBN

NewYear Pistachio
Online Campaign

Client 

HKJEBN

Agency

HKJEBN In-house

Date

2021

Category

Social Media Content Design

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Background

New Year Pistachio Promotion is one of the significant events every year of HKJEBN to celebrate the Chinese New Year with our customers. Our team worked alongside the Marketing Team to design a social media campaign that covered Teaser, Early Bird Promotion, Product Launches, and Promotion Updates. We created Three Little Cow characters aligned with the Pistachio product package style to drive our customers to use Early Bird Online Redeeming and demonstrate the Redeeming process that is easy and efficient. 

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Promotion Teaser

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Early Bird Promotion

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Product Launch

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Result

The Pistachio Marketing Campaign achieved 250,000+ Organic Reach, 50,000+ Engagements
and 200% Page Like rate increase. And assisted HKJEBN sold a 1.8M pound weight pistachio through the promotion. We also delivered our brand message to customers that everybody rejoiced by enjoying HKJEBN's products.

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