SOGO HK
Xmas Visual Merchandising Design

Christmas Visual Merchandising & Product Styling for SOGO

This holiday season, SOGO HK unveils a bold and celebratory visual merchandising campaign designed to captivate its most discerning clientele. Titled "Own Your Party Night", the concept invites VVIP customers to embrace the glamour of festive nights with confidence, elegance, and personal flair.

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Rooted in a palette of opulent gold and passionate red, the design language blends luxury fashion cues with holiday symbolism—from shimmering ornaments and radiant gift boxes to high heels, cocktail glasses, and sparkling accessories. Each visual touchpoint—from in-store displays to packaging and promotional signage—has been meticulously crafted to evoke a sense of style evolution, transforming the retail space into a stage for celebration.

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The campaign also highlights SOGO’s Privilege Special Offer, curated exclusively for VVIP members. Through immersive storytelling and elevated product presentation, the experience encourages customers to indulge in the season’s finest selections—whether it’s a statement dress, a jewel-toned clutch, or a curated gift set.

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This is not just a holiday—it’s a moment to shine.

Own your party night. Own your style. Own the season.

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Project Outcome

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• Successfully supported SOGO HK in mailing 5,000 VIP Privilege Cash Coupon Cards to their VVIP customers, reinforcing exclusivity and appreciation.

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• Enhanced the Privilege experience by extending the festive campaign to the public through immersive visual storytelling and aspirational product styling.

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• Elevated brand perception and customer engagement during the holiday season, aligning luxury aesthetics with strategic customer outreach.