Forest Hills
Sales
Campaign

Client

Sun Hung Kai Properties

Agency

Live China

Industry

Real Estate

Background

To promote SHKP's property, Forest Hills. Our team developed a sales video and a set of print ads to deliver the idea

Born to be different.

As one of the art directors of this project, we assist the creative director in elaborating the campaign style, New York's Soho, and sales video's story concept, Fascinating History Founder, to express the extraordinary lifestyle in the Forest Hills.

Creative Idea

Born to Be Different — Inspired by the spirit of New York’s Soho, Forest Hills embodies a lifestyle that merges cosmopolitan sophistication with artistic individuality. The campaign celebrates those who live boldly and define their own style. Through the lens of cinematic storytelling, each visual captures a moment of power, confidence, and transformation — from the fast pace of city life to the elegance of refined living. Forest Hills is not just a residence, but a statement of identity and aspiration.

Art Direction

The visual language fuses urban luxury and modern surrealism, translating the “city inside the city” concept into dramatic, fashion-editorial scenes.

Subjects: Confident figures styled in high fashion, symbolising ambition and taste.

Backdrop: Iconic cityscapes — taxis, jets, fountains, and interiors — reimagined as gateways to an elevated lifestyle.

Mood: Cinematic, bold, and aspirational, with a balance of mystery and glamour.

Lighting: High-contrast spotlights and glowing effects create a sense of revelation and prestige.

Tone & Palette: Metallic hues, deep shadows, and luminous highlights evoke sophistication and exclusivity.

Each execution mirrors a facet of the Forest Hills identity — style, nature, and aestheticism — uniting architecture and art into a statement of timeless urban elegance.