Kowloon Dairy
Ice Cream Roadshow Event
Client
Kowloon Dairy
Agency
Transmission Creative HK
Industry
Food and Beverage
Category
Event Management
Background
Kowloon Dairy is a well-known brand that has been producing dairy products since 1940 in Hong Kong. To connect with the new generation of customers, their marketing team collaborated with our team to organise various outdoor events that provided an interactive experience in line with their brand values: happiness, energy, fun, and family.
Result
We successfully engaged with over 25,000 participants and strengthened their connection with the Kowloon Dairy brand vision. Our events also promoted different new products, which helped clients analyse and plan their future marketing strategies based on real customer behaviour and feedback.
Interactive Idea & Prototype
Our team had suggested an interactive idea for Kowloon Dairy which is the Interactive Product Showcase and we made a prototype game for demonstration.
