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Kowloon Dairy
Ice Cream Roadshow Event

Client 

Kowloon Dairy

Agency

Transmission Creative HK

Date

2016 - 2017

Category

Event Management

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Background

Kowloon Dairy is a well-known brand that has been producing dairy products since 1940 in Hong Kong. To connect with the new generation of customers, their marketing team collaborated with our team to organise various outdoor events that provided an interactive experience in line with their brand values: happiness, energy, fun, and family.

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Result

We successfully engaged with over 25,000 participants and strengthened their connection with the Kowloon Dairy brand vision. Our events also promoted different new products, which helped clients analyse and plan their future marketing strategies based on real customer behaviour and feedback.
 

Interactive Idea & Prototype

Our team had suggested an interactive idea for Kowloon Dairy which is the Interactive Product Showcase and we made a prototype game for demonstration.

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