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A selection of concept-led campaign films, brand videos and motion content across

lifestyle, beauty and FMCG brands.

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My work focuses on developing visual ideas and storytelling that translate brand strategy into engaging film and motion—from TVCs and campaign films to scalable digital content across platforms.

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I approach moving image as an extension of brand worlds, shaping narrative, pacing and visual language to create clear, emotionally resonant and visually distinctive outcomes.

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Increasingly, I explore AI-assisted workflows to accelerate production and develop adaptable content formats for digital and social environments.

Campaign Films & Brand Storytelling

Forest Hills - Cinematic Property Brand Film
Role: Creative Art Director
 

A concept-led brand film built around the idea “Born to Be Different,” following a high-performing financial professional redefining ambition within a new urban context.

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Led concept development, storyboard, visual language, on-set direction and post-production to create a cinematic narrative designed for large-scale immersive environments and premium brand positioning.

50 Stanley Village Road - Sales Video
Role: Creative Art Director

A cinematic lifestyle film blending Mediterranean warmth with Hong Kong’s coastal elegance. Working closely with the Creative Director, I shaped the concept, storyboard, visual language, on‑set creative supervision and post‑production direction to craft an intimate, emotionally driven narrative for premium sales and website use.
 
Doctor’s Choice - TVC Campaign
Role: Creative Director

A lifestyle‑driven TVC showing how everyday routines create unseen nutritional gaps. As the Creative Director, I shaped the concept, storyboard, visual language and on‑set direction to deliver a clear, modern narrative that positions Doctor’s Choice MVM as the smart, science‑backed daily supplement.
Taiping Life Insurance HK - Brand Story Video
Role: Creative Director
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A brand‑led narrative built around the idea of “imagining the future.” As Creative Director, I shaped a story following a young artist who observes everyday people and visualises their future possibilities through painting—using imagination as a metaphor for planning, security and long‑term protection. The film combines character definition, emotional arc, symbolic objects and location‑driven storytelling to express Taiping Life’s role in helping families build a confident, possibility‑filled future.
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MPFA HK -  TV Campaign Film
Role: Creative Art Director

A retro‑inspired TVC built from the core idea of turning financial literacy into entertainment. Working with the Creative Director, I shaped the visual system and art direction for MPFA TV—a fictional broadcast universe where complex MPF concepts are translated into playful, culturally resonant show formats. Each TVC uses the “Large Tangerine” metaphor to make abstract ideas visible and memorable, balancing entertainment logic with clear, educational communication.
COSH HK, Smoke Free - Behaviour Change Campaign
Role: Creative Art Director

A behaviour‑trigger TVC reframes quitting as a single, present‑tense decision. Working with the Creative Director, I led visual storytelling and art direction across two narrative films: “Fight the Ego,” which exposes the smoker’s internal rationalisation through a confrontational alter‑ego performance, and “Those Who Have No Voice,” where a child’s question becomes the emotional catalyst for change. Both TVCs externalise the internal conflict and drive toward one decisive action — pressing the green Quit button.
BIODERMA - Hydrabio Product Video
Role: Creative Art Director
 
PHYTO-C - Brand Story Video
Role: Creative Art Director, Motion Designer
 

Social & Digital Motion

TPLHK - Premier Financial Planner Award Opening Video
Role: Motion Designer
 
TPLHK - Global Prime Medical Insurance Scheme Product Video
Role: Motion Designer
 
HKJEBN - APP Introduction Video
Role: Motion Designer
 
NEODERM Group - Brand Communication
Role: Art Director, Motion Designer
 
HKIA To be admire - DOOH 
Role: Motion Designer, Art Director
 
MAGIT UK - IG Reels 
Role: Motion Designer, Photographer
 
Dr.Ci:Labo - Product IG Reels concept
Role: Motion Designer
 
BIODERMA - IG Reels Concept with AI-assisted motion exploration
Role: Motion Designer.
 
PHYTO-C - IG Reels Concept with AI-assisted motion exploration
Role: Motion Designer.
 
RILASTIL - IG Reels Concept with AI-assisted motion exploration
Role: Motion Designer.
 
HKJEBN - Lunar New Year Social Motion
Role: Motion Designer. 
 
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