Project Background Nespresso is a famous coffee product brand established in Switzerland in 1986. At first, their business provided the...

Background The organic food global market has been growing in 2021 because people increase their health concerns due to COVID-19. This...

SUGGESTIONS FOR IMPROVEMENT According to the brand audit, HK JEBN has a unique brand image transmitting to the customers, such as logo,...

Brand Introduction In 1998, HK JEBN Limited established their first upper floor shop specialized in Bird’s Nest products in Hong Kong. In...

Background A communication audit is a comprehensive process to investigate and diagnose a client’s message whether it matches their...