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Senior Consumer Brand Designer
Doctor's Choice
YOUR SMART CHOICE
Integrated
Brand
Campaign
Brand Positioning · Campaign Concept · Art Direction · Integrated Rollout
THE CHALLENGE
Doctor’s Choice had built awareness through celebrity-led communication. When that chapter ended, the challenge was to give the brand a point of view that could stand on its own.
THE IDEA
We looked beyond the celebrity to define the person who chooses the brand. Your Smart Choice repositioned Doctor’s Choice around active, health-conscious and professionally driven lifestyles.
MY ROLE
Creative Lead & Art Director — shaping the campaign concept and visual world across TVC, OOH, print, digital and social.
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