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Senior Consumer Brand Designer
CREATIVE
BRAND
creates meaning.
creates connection.
I build the bridge between them.
Selected work shaped by real brands, real customers and real-world constraints.
Brand Systems, Identity & Rollout
PHYTO-C — Global Clinical Beauty System
Transforming a science-led skincare brand into a scalable premium experience.
RILASTIL — Clinical Beauty Campaign System
Creating integrated skincare campaigns across retail, digital and social touchpoints.
BIODERMA — Dermatological Skincare Campaign System
Designing cross-channel skincare campaigns rooted in clinical credibility and consumer clarity.
DOCTOR’S CHOICE — Healthcare Product Brand System
Developing a healthcare-focused visual identity balancing trust, clarity and premium positioning.
MAGIT UK — Crafting A Contemporary Lifestyle Brand
Building a modular lifestyle identity shaped by personal expression, product flexibility and contemporary retail culture.
HKJEBN — Retail Brand System
Creating a scalable retail communication system across packaging, campaigns and digital commerce.
MADE IN HONG KONG — Cultural Identity & Visual Storytelling
Exploring contemporary Hong Kong culture through branding, editorial visuals and cinematic storytelling.
TPLHK — Financial Brand Identity System
Building a structured financial identity through editorial hierarchy and premium communication design.
GoodPoint — Lifestyle Editorial Brand System
Creating a cohesive lifestyle publishing identity through editorial design and visual storytelling.
Campaigns, Creative & Digital Experience
Forest Hills — Luxury Property Campaign System
Developing cinematic visual storytelling for premium real estate branding and sales experiences.
50 Stanley Village Road — Architectural Sales Experience System
Designing a premium sales identity across spatial branding, print and digital communication.
MPFA TV — Financial Literacy Campaign
Transforming financial education into an integrated entertainment-led campaign across TV, print, outdoor and digital.
Get Started. Quit Now. — Behaviour Change Campaign
Creating an integrated campaign system that transforms behavioural insight into action across TV, print and outdoor media.
HKIA — Retail Campaign & Print Experience System
Building luxury retail campaign visuals across print, environmental and airport communication touchpoints.
Dr.Ci:Labo — Clinical Beauty Retail Campaign System
Creating retail-focused skincare visuals and integrated campaign assets across print and digital.
HKJEBN — Designing
A Behaviour-Led Seasonal Retail Experience
Transforming product demand into a repeatable customer engagement system across social, retail and digital
Vanke Club — Designing A Lifestyle Membership Experience
Transforming membership engagement into a connected lifestyle ecosystem through digital communication, curated events and community experiences.
Spatial, Event & Booth Experience
HKIA “To Be Admired” — Experiential Brand & Spatial Storytelling
Designing immersive airport retail experiences through environmental graphics and branded storytelling.
SOGO — Retail Visual Merchandising Experience
Creating seasonal retail campaign experiences across in-store communication and visual merchandising.
Amundi — Financial Event Brand Experience
Developing event branding and spatial communication for financial and investment audiences.
NEODERM — Multi-Brand Beauty Expo Experience
Designing integrated cosmetic exhibition experiences across booth systems and product storytelling.
TPLHK — Financial Event Experience System
Building structured event communication systems for financial presentations and brand engagement.
Kowloon Dairy — FMCG Roadshow Brand Experience
Creating experiential consumer roadshows through campaign visuals, activation design and retail engagement.
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