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CREATIVE LEAD
& ART DIRECTOR
Creative Thinking
Commercial Reality
From concept
to production
An end-to-end, hands-on approach to creative work
— taking ideas from concept development through art direction and design execution to real-world application.
Three perspectives. One creative mindset.
AGENCY
Concepts,
creative thinking
& art direction.
STUDIO
Client relationships,
budgets,
resources & production.
IN-HOUSE
Brand systems,
product development
& business needs.
The projects featured here are selected examples of real brand work, developed from concept through to production and real-world application.
My involvement varies by project — from leading the creative direction to contributing hands-on across the design process.
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