Senior
Brand Systems & Integrated Creative
Building scalable brand experiences across beauty, FMCG and digital commerce — shaped by retail culture, visual storytelling and cross-channel behaviour.
DESIGN AREAS
Brand Systems & Identity
Packaging systems, retail communication, visual identity, SKU architecture and scalable brand ecosystems.
Campaigns, Creative & Digital Experience
Integrated campaigns, social content, digital storytelling, launch visuals and multi-channel creative systems.
Spatial, Event & Booth Experience
Retail environments, event graphics, experiential design and branded physical touchpoints.
FEATURED PROJECTS SECTION
Designing brands for how people actually experience them.
Brands today don’t live in one place.
They move across packaging, retail, social content, e-commerce and everyday consumer behaviour.
My approach focuses on building scalable visual systems that connect these touchpoints into clear, consistent and emotionally engaging brand experiences.
With a background across beauty, FMCG and integrated campaigns, I’m interested in how branding can balance clarity, storytelling and commercial reality — creating systems that not only look cohesive, but also work across fast-moving retail and digital environments.
Selected Brand Experience
Beauty & Clinical Brands
FMCG & Consumer Retail
Cross-Industry & Innovation
